Bloomberg's groups continue to push to ban guns in businesses, but nothing is really changing

Bloomberg's groups have been pushing for sometime to get businesses to ban guns in their facilities.  On Monday, Panera Bread announced that it was asking customers not to bring guns to its restaurants" ((314) 984-1000).  But much of the media coverage has been misleading and simply asking people not to bring their guns with them won't have any legal effect.  The question is if Panera Bread will be posting signs and it doesn't appear to be the case.  Still, that gives Bloomberg's groups another PR boast.  From CNBC:

"We are thrilled that after months of discussions between Panera and Moms Demand Action, Panera is taking a proactive position in favor of our families' safety by putting a new gun policy in place. Moms are the consumers-in-chief of our households and we will reward companies that take a stand for our families' safety. We urge other national companies follow suit," said Shannon Watts, founder of Moms Demand Action for Gun Sense in America, in an email.  . . .

Yet, note that as in all the other announcements that Bloomberg's groups have been trumpeting for sometime, this new announcement changes absolutely nothing.  From CNNMoney:

The news is another victory for gun safety group Moms Demand Action . . . The company first announced the decision during a CNBC interview with Panera CEO Ron Shaich. He said during the interview that the company would not post anti-gun signs in its stores or require employees to confront gun owners. . . .

Given this, what exactly is the point of the news stories on this announcement?  The company is asking people not to bring guns with them, but it also is going to continue allowing people to bring their guns with them.  So how is this a victory for Bloomberg's groups? Bloomberg's groups are now spending "six figures" in ads to force Kroger to also announce that they are not welcoming people who carry guns.  You can see their ads here.