Want people on Facebook to see your posts?: Apparently, the biggest determining factor is whether you are willing to buy Facebook ads
From the Federalist:
If you manage your company’s Facebook page and have ever wondered how the Facebook news feed algorithm decides how many of your fans will see your content, then wonder no more. We’ve cracked the code (or we’ve at least cracked the code as it pertains to The Federalist’s Facebook page). And yes, for those of you who don’t feel like reading through the entire post or grappling with the math and statistics below, the Facebook news feed algorithm absolutely rewards the purchase of Facebook ads.
According to our analysis, five simple variables explain the vast majority (nearly 75 percent) of how the Facebook news feed algorithm works: total likes, daily paid reach, site page views from Facebook, weekend vs. weekday, and posts per day. The full magnitude of each factor’s effect is discussed in detail below. . . .
By all appearances, Facebook is rapidly implementing what economists call a two-part tariff: you pay once to get in the door, and then you pay again to talk to people who are already inside. Costco, credit cards that charge annual fees and interest on purchases, bars that charge both a cover and a per drink fee, and carnivals or amusement parks that charge an entrance fee and a per ride/game fee are examples of various businesses and products that utilize a two-part tariff pricing mechanism. . . .