If the Police understand that giving media attention to Celeb "Swatting" encourages more of it, why can't we do the same for multiple victim public shootings?

If publicity is encouraging these Celeb "Swattings" and if the police are going to stop releasing information to discourage those attacks, why can't this police be employed elsewhere?  The most obvious case involves multiple victim public shootings where it is now becoming clear that even the latest Newtown attack was just another case where the killer planned his attack for over two years to get media attention.  From CBS News in LA:

The Los Angeles Police Department said Thursday that they will no longer offer immediate information to the media on bogus 911 calls that target celebrity homes.
“We think that whoever is doing this is motivated by watching the police on TV and watching the helicopters come in, and we don’t want to allow that opportunity,” said Cmdr. Andrew Smith.
Smith said the department will also stop broadcasting the “swatting” calls so news organizations can’t hear the location of the star’s home. The media will now have to file a public records request, which can take 10 days.
When asked if residents have the right to know about a potential safety concern, Smith said, “Our officers will always talk to the families and the people who live in the neighborhoods about what’s going on and reassure them that it’s not an actual emergency there. What we won’t do is broadcast the street to the media, we won’t broadcast whose house it was.” . . .