Lower the cost, people do more of it
About 60 per cent of iPhone customers are sending or receiving more than 25 megabytes of data per month, which is the equivalent of sending 7,500 e-mails.
By comparison, only 1.8 per cent of O 2 's other mobile customers on monthly contracts are consuming more than 25MB per month.
The O 2 research suggests that, after years of dashed hopes for the operators, customers are on the verge of surfing the web on their mobiles in significant numbers. This could in the future make mobile advertising a significant revenue stream for the operators. . . . .