NFL runs gun control ads for last two years but refuses to run Super Bowl commercial on "personal protection and fundamental rights"
But during the 2012 and 2013 Super Bowls, the NFL allowed these gun control ads by Mayor Bloomberg's gun control organization.
Not only did the gun control group get the ads on TV, but they also got a lot of very friendly news coverage from those ads being on TV (e.g., here, here, and here).
Here are the NFL rules on "prohibited advertising categories"
5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.But the first ad that the NFL is banning never mentions selling firearms or ammunition. At the very end of the ad it mentions the name of the company (Daniel Defense) and shows the company logo (a picture of a gun), and Daniel Defense does in fact sell a few products other than guns (apparel and training videos).