More evidence how Google searches can be distorted
A new website with a very off-color description of Mitt Romney could create a serious image problem for the Republican presidential candidate. Reputation management experts call it “image-jacking” -- and Google says it's out of the company's hands.
Rick Santorum was the first to suffer from a “Google-bomb”: the SpreadingSantorum.com website created by sex columnist Dan Savage that offers a repulsive description of the candidate. Romney may be the latest to suffer from such repugnant manipulation of the Internet, but he won’t be last, said Reputation Management expert Kenneth Wisnefski.
“The more attention such sideshow distractions receive only takes away from politicians' ability to get their message out,” Wisnefski said. The spreading problem could affect candidates’ ability to connect with new voters.
A Google bomb is the intentional manipulation of a search engine to return a specific result, thanks to large numbers of relevant links or related searches. One recently uncovered by FoxNews.com connected the search string define: to certain swear words. And whether officially a “bomb” or merely an explosion in popularity, such image-jacking is clearly on the rise. . . .