Atlas Shrugged Part 1 on DVD in Fall, Sequel released soon afterwards
Atlas Shrugged: The Trilogy is still alive. The producers of the Ayn Rand adaptation will bring the first part of their planned series to home-entertainment platforms this fall, courtesy of a deal with 20th Century Fox, and expect to begin production on "Atlas Shrugged: Part 2" in September. They hope to bring the new film to theaters during the 2012 election season.
"Atlas Shrugged: Part 1," the low-budget adaptation of the first third of Rand's dystopian novel, grossed $4.6 million during its five-week theatrical run this spring. After the film drew scathing reviews, producer John Aglialoro said he was reconsidering whether to move forward with two sequels.
Now Aglialoro has resumed those efforts, according to producer Harmon Kaslow, and will devote all revenue from the release of "Atlas Shrugged: Part 1" to financing "Atlas Shrugged: Part 2."
"John has a much clearer perspective," Kaslow told 24 Frames. "He’s always wanted to have a studio level support for the film and I think feels that his effort in producing Part 1 has been validated by having the largest home video distributor in America aboard." . . .
"What we discovered with the film is that it really doesn’t fit squarely into a lot of business models," said Kaslow. "We got incredible grass roots and community level support for the movie, but what we didn’t have was the polished marketing edge that the studios have perfected. Now we get to use their marketing, their fulfillment capacity. We think that makes more sense for us than mortgaging those rights off for a number."
Deals for TV and pay-TV airings are being negotiated, Kaslow said, and the producers have retained a foreign sales agent to secure international theatrical releases. . . .