PR experts picked by Politico weigh in on Sarah Palin is building her image

I would take Politico's PR picks with a grain of salt when Sarah Palin is being discussed, but still these PR experts have some interesting comments here.

“It’s absolutely huge,” says Brian Kirwin, a political consultant for Rourk PR in Virginia Beach, Va. “It’s Bristol, but it keeps the Palin name out there. It bypasses the traditional media that gives [Sarah Palin] such a hard time. If I was advising her, not only would I recommend this, I would say this is the yellow brick road to Emerald City.”

Kirwin says as much of Sarah Palin’s new reality show, “Sarah Palin’s Alaska” on TLC. He compares the Palin women’s reality TV forays to Bill Clinton’s saxophone-playing appearance on “The Arsenio Hall Show” during the 1992 presidential election. “People said that was beneath a candidate,” he said, “but he was trying to reach outside the traditional political media and reach someone a different way.” . . .