AOL giving Obama free space on its home page on election day to push for voter turnout

So does this count as a campaign donation? Of course not, but what is the logic here between AOL doing this and AOL taking out an ad on another website for a statement by Obama?

Barack Obama, US president will appear on AOL.com on Tuesday, part of the president’s get out the vote effort on election day, and a relaunch of the beleaguered website.

Mr Obama pre-recorded a segment called “You’ve Got,” a one minute slot that will now air on AOL’s redesigned home page. It is part of AOL’s video-heavy approach, which it hopes will revive the fortunes of its website and lure back advertisers. . . .