Bizarre 10-10 ads on cutting carbon emissions

No discussion about the costs versus the benefits. No attempt to mention that global warming might likely be better for animal life. No attempt to mention that eliminating all man-made carbon emissions will have a trivial impact on total green house gases and that there are huge costs to even small percentage reductions in man-made emissions. The girl whose family is going to ride bicycles rather than take the car might be told that cars are actually very efficient these days compared to people and that she will be producing carbon dioxide as she rides her bike. Bizarre and self-destructive seems the best way to describe this movement.