Relationships during the Olympics

The London Times has this discussion about relationships that develop during the Olympic games:

it is worth noting an intriguing dichotomy between the sexes in respect of all this coupling. The chaps who win gold medals - even those as geeky as Michael Phelps - are the principal objects of desire for many female athletes. There is something about sporting success that makes a certain type of woman go crazy - smiling, flirting and sometimes even grabbing at the chaps who have done the business in the pool or on the track. An Olympic gold medal is not merely a route to fame and fortune; it is also a surefire ticket to writhe.

But - and this is the thing - success does not work both ways. Gold-medal winning female athletes are not looked upon by male athletes with any more desire than those who flunked out in the first round. . . .

This certainly sounds consistent with what one would expect given social biology.