Government Regulation of Advertising Scandinavian Style
In Norway, sexist advertising has been banned since 2003. The ban forms part of a much broader package of legal limits on advertising, protecting the depiction of religion, sexuality, race and gender.
"Basically, if something is offensive or it makes the viewer feel uncomfortable when they look at it, it shouldn't be done", explained Sol Olving, head of Norway's Kreativt Forum, an association of the country's top advertising agencies.
"Naked people are wonderful, of course, but they have to be relevant to the product. You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car." . . .