When humanizing someone comes off as rudeness

John Fund at OpinionJournal's Political Diary:

First came last week's bizarre cell-phone incident in which the former New York mayor took a call from his wife, Judith, in the middle of his nationally televised speech to the National Rifle Association. Team Giuliani tried to spin the incident as a light-hearted and "spontaneous" moment that humanized their man, but it quickly developed that Rudy has pulled the same stunt in many other states, demonstrating rudeness to his audiences and raising questions about his campaign's self-discipline.