Compare the cost of Microsoft advertising its new search engine to the amount that McCain could spend in last year's presidential campaign

Ad Age reports that more money is being spent on advertising MSFT's new search engine than by McCain in last year's general election for the presidency ($85 million).

NEW YORK (AdAge.com) -- Microsoft has used attack ads to go after Apple, and now it has Google in its sights.

The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. That's a big campaign -- big compared with consumer-product launches ($50 million is considered a sizable budget for a national rollout) and very big when you consider that Google spent about $25 million on all its advertising last year, according to TNS Media Intelligence, with about $11.6 million of that focused on recruiting. Microsoft, by comparison, spent $361 million. Certainly Google has never faced an ad assault of anything like this magnitude. . . . .



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