Bloomberg is really spending much more than $50 million this year because it doesn't include the millions that he is spending to fund gun control research. Gun control groups already massively outspent gun owner groups by 7.4 to 1 in 2013. Mayors Against Illegal Guns and Moms Demand Action are going to have more money than they know what to do with. From the New York Times:
Michael R. Bloomberg, making his first major political investment since leaving office, plans to spend $50 million this year building a nationwide grass-roots network to motivate voters who feel strongly about curbing gun violence, an organization he hopes can eventually outmuscle the National Rifle Association.
Mr. Bloomberg, the former mayor of New York, said gun control advocates need to learn from the N.R.A. and punish those politicians who fail to support their agenda — even Democrats whose positions otherwise align with his own.
“They say, ‘We don’t care. We’re going to go after you,’ ” he said of the N.R.A. “ ‘If you don’t vote with us we’re going to go after your kids and your grandkids and your great-grandkids. And we’re never going to stop.’ ” . . .
The $50 million could be significant: In recent years, the N.R.A. has spent only $20 million annually on political activities. The political groups affiliated with the billionaire Koch brothers, who are seeking to help Republicans take over the Senate, have spent about $30 million in the last six months.
The group will zero in on 15 target states, from places like Colorado and Washington State, where gun control initiatives have advanced recently, to territory that is likely to be more hostile like Texas, Montana and Indiana. They have set a goal of signing up one million new supporters this year on top of the 1.5 million they already have. . . .Democrats say that they are upset with Bloomberg's push on gun control,
Previous efforts by Mr. Bloomberg to push gun control have touched off tensions with national Democratic leaders, because he has run negative ads against incumbent Democrats whom he views as insufficiently supportive of gun control. The Democratic leaders argue that Mr. Bloomberg threatens to hand control of the Senate to Republicans, which they say would doom any hope of passing gun control legislation.
Mr. Bloomberg dismissed those fears, saying he was concerned only with the long term.“You can tell me all you want that the Republicans would be worse in the Senate than the Democrats,” he said. “Maybe they would. But that’s not what we’re talking about here.”But the New York Times ignores that Bloomberg is also giving millions to help support these very same Democrats.