Leaked Democrat memo chillingly discusses how to use tragedies to push for gun control

Apparently Bloomberg's Mayors Against Illegal Guns playbook has been discovered.  From the Washington Examiner:

Newly uncovered Democratic anti-NRA talking points urge anti-gun advocates and politicians to hype high-profile gun incidents like the Florida slaying of Trayvon Martin to win support for new gun control laws. In talking points likely followed by top Democratic leaders including President Obama after the Sandy Hook Elementary School shootings in December, the anti-gun "guide" urged gun foes to speak out when a shooting "creates a unique climate" to shout down the National Rifle Association.

"The most powerful time to communicate is when concern and emotions are running at their peak," said the 80-page document titled "Preventing Gun Violence Through Effective Messaging," and produced by three Democratic firms led by the polling and research outfit Greenberg Quinlan Rosner Research. . . .

It is chilling how they want to use tragedies when the emotions are most raw to push their gun control program.

"The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora, and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts," said the guide. 

"A high-profile gun violence incident temporarily draws more people into the conversation about gun violence," added the talking points. "We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence," said the guide, which also urged advocates use images of scary looking guns and shooting scenes to make their point. . . .