"Mayor Bloomberg pushing NYC hospitals to hide baby formula so more new moms will breast-feed"

If Bloomberg is so confident he is right, why doesn't he just try to convince people to voluntarily change their ways.  From the New York Post:

The nanny state is going after moms. Mayor Bloomberg is pushing hospitals to hide their baby formula behind locked doors so more new mothers will breast-feed.
Starting Sept. 3, the city will keep tabs on the number of bottles that participating hospitals stock and use — the most restrictive pro-breast-milk program in the nation.
Under the city Health Department’s voluntary Latch On NYC initiative, 27 of the city’s 40 hospitals have also agreed to give up swag bags sporting formula-company logos, toss out formula-branded tchotchkes like lanyards and mugs, and document a medical reason for every bottle that a newborn receives.
While breast-feeding activists applaud the move, bottle-feeding moms are bristling at the latest lactation lecture.
“If they put pressure on me, I would get annoyed,” said Lynn Sidnam, a Staten Island mother of two formula-fed girls, ages 4 months and 9 years. “It’s for me to choose.” . . .