Let me get this straight, the Obama administration tells the Supreme Court that Obamacare has taxes so that it will be declared constitutional, but then tells the voters these aren't really taxes

Some how the Obama administration only remembered that these were taxes when it needed to make arguments before the Supreme Court.  From Fox News:

First it was a penalty. Then it was a tax. Now it's a penalty again.
The war of words over what to call the fine attached to the federal health care overhaul's most controversial provision continued Friday, as the White House took issue with the Supreme Court's argument -- even though that argument alone spared President Obama's law.
The five-justice majority argued that, while the fine imposed by the law for not buying health insurance would otherwise be unconstitutional, the fine is actually legal under Congress' authority to tax.
Ergo, the fine is officially a "tax" in the eyes of the court. The law stands.
But in a case of biting the hand that feeds, White House Press Secretary Jay Carney said Friday the fine is still just a "penalty."
Calling it a "tax" causes obvious political problems for the White House. Obama fought that label vigorously when selling the bill in 2009. . . .