More than twice the cost, able to travel a fraction of the distance: why not to buy electric cars

Component costs alone are $38,462? Add in assembly, shipping, and inventory costs and I guess that the margin is actually lower on this electric car than the gas powered vehicle.  From Bloomberg:

Tesla Motors Inc. (TSLA), the electric-car company led by Elon Musk, fell to the lowest price in more than three months after Toyota Motor Corp. (7203) said its RAV4 sport- utility vehicle with batteries and motor from Tesla costs twice as much as a gasoline version. . . .
“The details of the RAV4 EV that Toyota gave out yesterday were a little disappointing,” said Ben Schuman, an analyst with Pacific Crest Securities in Portland, Oregon, . . . . The manufacturer’s suggested retail price “is a little bit high to make it appealing to a larger buyer group.”
Toyota said yesterday the electric RAV4 that goes 100 miles (161 kilometers) per charge will sell for $49,800 when it goes on sale this year in California. The Toyota City, Japan-based company, a Tesla investor, plans to deliver 2,600 units over the next three years, . . . .
The base price of a 2012 RAV4 with a 2.5-liter gasoline engine is $22,650 on Toyota’s website.
Toyota in July 2011 agreed to pay Tesla a total of $100 million to supply lithium-ion battery packs, motors, software and other parts for the RAV4 project, part of a three-year contract, according to a filing by Tesla with the Securities and Exchange Commission. Based on Toyota’s 2,600-unit sales goal for the model, it’s paying $38,462 for components per vehicle. . . .