Mass murderer Robert Mugabe asked to be the UN's "leader for tourism"?

Is this really serious?  Can anyone take the UN seriously when they do things like this?  From the UK Guardian:

Despite that fact Mugabe, 88, is under a travel ban, he has been honoured as a "leader for tourism" by the UN's World Tourism Organisation, along with his political ally, Zambian president Michael Sata, 75. The pair signed an agreement with UNWTO secretary general Taleb Rifai at their shared border at Victoria Falls on Tuesday.
Zimbabwe's state-owned Herald newspaper quoted Rifai urging tourists from around the world to visit : "I was told about the wonderful experience and the warm hospitality of this country … By coming here, it is recognition, an endorsement on the country that it is a safe destination." . . .