Obama campaign: "Very rarely did we communicate through the press anything that we didn't absolutely control"

White House Communications Director Anita Dunn: "Very rarely did we communicate through the press anything that we didn't absolutely control."
"Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying."