McCain's campaign strategy

The NY Post has the inside word here on how the McCain people plan on running the campaign. Given that Obama could easily raise $200 million for the general election and that McCain is going to have to make do with less than $100 million because he is accepting public financing, I am not sure what alternative McCain has. But this will be very problematic. Can free media replace campaign expenditures? Possibly. But the problem is that those providing the free media want Obama to win.