1/31/2020

Truly massive campaign spending by Michael Bloomberg


From Politico:
Michael Bloomberg’s big-spending, shock-and-awe TV ad campaign has made politicking more expensive for everyone from his 2020 rivals to Senate, House and state legislative candidates around the country. 
Eight weeks into his presidential campaign, Bloomberg has already spent more money on advertising — $248 million — than most candidates could spend in years. That amount has squeezed TV ad inventory in nearly every state, lowering supply and causing stations to raise ad prices at a time of high demand, as candidates around the country gear up for their primaries. . . . 
Bloomberg’s ad onslaught comes with benefits to Democrats around the country, too: His ads have pushed issues that are critical to the party, like health care and climate change, and he has attacked President Donald Trump relentlessly in key swing states where Democrats might not have aired ads for months, softening up the Republican incumbent before the 2020 election. . . .
And $100 million has been spent just on attack ads against Trump. Of course, with all of Drudge's attacks on Trump, this shows how close Drudge is to the Bloomberg campaign.
Former New York Mayor Mike Bloomberg has already dropped a fortune in support of his 2020 presidential bid — including, reportedly, $10 million for ad time during Sunday’s Super Bowl. Now, the exact figures are coming to light. And they are staggering. . . . 
Drudge, reporting through a Bloomberg campaign source, says the campaign has spent in excess of $25 million on digital ads, and has topped $85 million in TV buys. 
The Bloomberg source called the massive spending a “down payment” on the former mayor’s effort to take down Trump in November. . . . 
All this is on top of the $60 million that Bloomberg's Everytown will spend pushing gun control issues. It is nearly double the $36 million that the NRA spent in 2016, but it ignores the fact that Bloomberg funneled even much more money through other liberal groups (environmental, abortion, and other similar groups).

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