Apple Computer won't advertise on Fox News as protest over Glenn Beck

This is very disappointing. Apple is certainly within its right to do this, but it is still disappointing.

More than 200 companies have joined a boycott of Beck's program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers. . . .

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Blogger Tim Bolin said...

disappointing, but totally ok in my book. this is how its *supposed* to work, after all...

people who dont like a show pressure the advertisers not to support it. if enough pressure is brought to bear, the advertisers actually do it. then the network is faced with a decision on what to do about the programming...

alternately, advertisers on their own may decide they disagree with programming and start to pull their business from a network, at which point people who DO agree with the programming start applying pressure to the advertisers by not buying their products, or by becoming shareholders and voicing their displeasure in the case of public companies. if theres enough consumer pressure on the advertisers, theyll be faced with having to decide between their ideology and their profits (and we know what usually wins in those cases)...

frankly, if there are more people better able to mobilize against beck than for him, then his show SHOULD face these kinds of problems. fox needs to either do a better job of motivating its viewers, or consider the possibility that maybe beck's show really isnt what its viewership wants to hear.

this is how its supposed to work. id rather see this, than legislative action, any day of the week.

3/29/2010 12:39 PM  
Blogger Farming On Faith said...

I agree with you~
We are lovers of Apple. Do you have a site where we can voice our protest on this one?
I also really like Glen Beck!~

3/29/2010 12:53 PM  
Blogger OldSouth said...

Hmmm...the Chicago Way is the Chicago Way.

Apple is within its rights to advertise or not with any media outlet, as long as it is a marketing decision, made in interests of the shareholders.

I do wonder if they received the visit from someone who said, 'Nice little company you've got here. Shame if anything were to happen to it, like an anti-trust action, or regulatory problems, or a union organizing the plants, or...'

Or maybe the execs don't want to be hassled at parties, or pulled off invite lists. Could be any number of factors.

At this rate, there will be no 'non-partisan' decision or purchase before too many years pass, so ubiquitous has become the constant political noise in the culture.

I'm typing this on my iBook--no plans to move to Windows. The machine works great. It's just a tool, like a hammer or a saw, not a cultural statement.

The Chicago Way...

3/29/2010 4:16 PM  
Blogger Unknown said...

Where can we find out who these boycotting companies are so that WE can boycott THEM?

3/29/2010 4:39 PM  
Blogger tmh said...

Apparently, Steve Jobs & company don't get it. Fox has a good viewership. Not just conservatives, mind you; but, a LARGE number of people tune in on a daily basis. Look at the Nielsen ratings!! Why risk the possibility of potential business by boycotting future customers?? Duh??
I'm a new 'convert' to MacBook Pro. The more I use it the more I like it. I use it because it's simple, easy to use, and makes sense. Not because of some political agenda. When will Jobs & company wake up. Nothing personal, just business. BTW, don't the on-screen journalist use Macs......Hmmmmm!

3/29/2010 6:41 PM  
Blogger David L said...

@wrangler5: You're right -- I will need to learn Windows and get a Blackberry. "iBad" just caused me to vote with my wallet.

3/30/2010 7:52 AM  
Blogger Chas said...

When is Apple going to pull its ads because of a left wing host? Never.

3/30/2010 9:12 AM  

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